Markkinoinnin syventävät opinnot (Pääaineopiskelijoille)
| Organisation: | Marketing (ECON) |
|---|---|
| Year: | 2008-2010 |
| Location: | Aktiiviset |
| Further information: | |
| Contents: | |
| [F]Tavoitteet: | |
| Minimum amount of ECTS credits: |
80 |
| Code: | YMASYV |
| Level: | Advanced studies |
| Type: | For major subject students |
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Study module elements
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! Pakolliset syventävät opinnot, 44 ECTS
- ! YMAS230 Research Methods in Marketing (7 ECTS cr.)
- ! YMAS991 Master Level Research Tutorial (2 ECTS cr.)
- ! YMAS995 Master's Thesis (35 ECTS cr.)
- ! YMAS999 Maturity Examination (0 ECTS cr.)
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! Valinnaiset syventävät opinnot, 36 ECTS
- YMAS240 Evolution of Marketing Theory (6 ECTS cr.)
- YMAS310 Kuluttajakäyttäytymisen teoriat ja tutkimus (6 ECTS cr.)
- YMAS325 Customer Relationship Management (6 ECTS cr.)
- YMAS341 Brand Management (6 ECTS cr.)
- YMAS360 Managing Marketing Communication (6 ECTS cr.)
- YMAS380 Pricing Management (6 ECTS cr.)
- YMAS390 Strategic Retail Marketing (6 ECTS cr.)
- YMAS331 Marketing Channels: Management and Relationships (4 ECTS cr.)
- YMAS431 Btob Relationships and Networks (6 ECTS cr.)
- YMAS440 Marketing in Network Environment (4 ECTS cr.)
- YMAS460 Special Fields of Electronic Commerce (6 ECTS cr.)
!
= this element has been marked obligatory
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