Markkinoinnin syventävät opinnot (Pääaineopiskelijoille)
Announcement:
The language used was temporarily changed. Personal information page allows you to save your language settings.Organisation: | Jyväskylä University School of Business and Economics |
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Year: | 2017-2020 |
Location: | Aktiiviset |
Further information: | |
Contents: | |
[F]Tavoitteet: | |
Minimum amount of ECTS credits: |
80 |
Code: | YMASYV |
Level: | Advanced studies |
Type: | For major subject students |
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Study module elements
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! Pakolliset opinnot, 56 ECTS
- ! YMAS1110 Research Methods in Marketing (6 ECTS cr.)
- ! YMAS2110 Advanced Course in Consumer Behavior (6 ECTS cr.)
- ! YMAS2120 B to B Relationships and Networks (6 ECTS cr.)
- ! YMAS1910 Master level research tutorial (3 ECTS cr.)
- ! YMAS1920 Master's thesis (35 ECTS cr.)
- ! JSBS1920 Maturity Test (0 ECTS cr.)
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! Valinnaiset opinnot, 24 ECTS
- YMAS2130 Brand Management (6 ECTS cr.)
- YMAS2140 Pricing Management (6 ECTS cr.)
- YMAS2150 Strategic Marketing in Retail (6 ECTS cr.)
- YMAS2160 Managing Customer Relationships (6 ECTS cr.)
- CEMS2160 Sustainable Consumption and Marketing (5 ECTS cr.)
- YCCS3110 Digital Interaction (6 ECTS cr.)
- YMAS3110 Information Technology Acceptance and Digital Technology User (6 ECTS cr.)
- YMAS3120 Digital Marketing Communication (6 ECTS cr.)
- YMAS3130 Digital Marketing Management and Planning (6 ECTS cr.)
- YMAS3140 Digital Marketing in Action (8 ECTS cr.)
- YRIS2430 Innovative Marketing (5 ECTS cr.)
- JSBS5110 Managing Sport Organizations (6 ECTS cr.)
- JSBS7210 Teaching and Research Assistance (3 - 6 ECTS cr.)
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= this element has been marked obligatory
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