Viestinnän johtamisen aineopinnot (Pääaineopiskelijoille)
Announcement:
The language used was temporarily changed. Personal information page allows you to save your language settings.Organisation: | Jyväskylä University School of Business and Economics |
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Year: | 2017-2020 |
Location: | Aktiiviset |
Further information: | |
Contents: | |
[F]Tavoitteet: | |
Minimum amount of ECTS credits: |
35 |
Code: | YCCAIP |
Level: | Subject studies |
Type: | For major subject students |
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Study module elements
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! Pakolliset opinnot, 27 ECTS
- ! YCCA2110 Corporate Communication Theories and Content Production (6 ECTS cr.)
- ! YCCA2120 Corporate Reputation and Crisis Communication (6 ECTS cr.)
- ! YCCA2130 Media relations (5 ECTS cr.)
- ! YCCA1920 Bachelor's Level Research Tutorial and Bachelor's Thesis (10 ECTS cr.)
- ! JSBA1920 Maturity Test (0 ECTS cr.)
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! Valinnaiset opinnot, 8 ECTS
- YCCA2140 Stakeholder Expectation Management (5 ECTS cr.)
- YCCA7130 Working life project in Corporate Communication (4 - 8 ECTS cr.)
- YJOA2110 Human Resource Management (6 ECTS cr.)
- YJOA2130 Management and Personnel Training and Development (6 ECTS cr.)
- YJOA2140 Business and Leadership Ethics (5 ECTS cr.)
- YMAA2110 Consumer Behavior (6 ECTS cr.)
- YMAA2140 International Marketing (5 ECTS cr.)
- YMAA2150 Productisation and Selling (5 ECTS cr.)
- YMAA2160 Marketing Research (5 ECTS cr.)
- YMAA2170 Social Marketing (4 - 6 ECTS cr.)
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= this element has been marked obligatory
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