Master's Degree Programme in Digital Marketing and Corporate Communication
Organisaatio: | Jyväskylän yliopiston kauppakorkeakoulu |
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Vuosi: | 2017-2020 |
Tila: | Aktiiviset |
Lisätietoja: | |
Sisältö: | |
Tavoitteet: | |
Opintopisteiden vähimmäismäärä: |
120 |
Tutkinnon taso: | Maisteri |
Tutkintonimike: |
[Piilota opintojaksot]
[Loppuun]
Tutkintorakenteen osat
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! Advanced Studies in Digital Marketing and Corporate Communication, 80 op [Näytä]
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! Compulsory Studies, 80 op
- ! YMAS2160 Managing Customer Relationships (6 op)
- ! YCCS3110 Digital Interaction (6 op)
- ! YMAS3110 Information Technology Acceptance and Digital Technology User (6 op)
- ! YMAS3120 Digital Marketing Communication (6 op)
- ! YMAS3130 Digital Marketing Management and Planning (6 op)
- ! YMAS3140 Digital Marketing in Action (8 op)
- ! JSBS1110 Research Methodology (4 op)
- ! YMAS1930 Master Level Research Tutorial (3 op)
- ! YMAS1940 Master's Thesis (35 op)
- ! JSBS1940 Maturity Test (0 op)
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! Compulsory Studies, 80 op
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! Other Common Studies, 8 op
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! General Studies, 1 op
- ! JSBY6210 Introduction to Master's Programmes (1 op)
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! Language Studies, 7 op
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! Compulsory Language Studies, 4 op
- ! XENX009 Integrated Research Communication (4 - 5 op)
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! Optional Language Studies, 3 op
- XENT1000 is for Finnish Students, XSU0005 is mandatory for International Students.
- XENT1000 Academic Literacies (3 op)
- XSU0005 Suomi 1 (5 op)
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! Compulsory Language Studies, 4 op
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! General Studies, 1 op
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! Elective Studies, 30 op
- Individually selected studies. Elective studies can be a mix of courses from various fields. Each students is free to choose any courses according to his/her interests offered by the University of Jyväskylä. These include but are not limited to: •Other business fields (e.g., accounting, management and leadership and finance) •Information technology (highly recommended) •Communication •Statistics •Sports and Health Sciences
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